I am a design leader with over 10 years of experience in the tech space.
I build and run multidisciplinary design teams in B2B and B2C industries with a focus in real time communications. I define big picture strategy while always cognizant of the smallest details. I invest in every team member, facilitate skill building, and cultivate a positive team culture.
I have learned from experience that innovation is at the crossroads of data and creative risk-taking and that the best solutions are never permanent. By combining design driven thinking, cross-departmental alignment, and UX research methodologies, my teams deliver engaging and cohesive end-to-end customer experiences.
UX + PRODUCT + MARKETING + BRAND DESIGN
Braddock & Logan Apartments Website
COMPANY OVERVIEW
Graphic Language Inc is a design and development agency specializing in home developer websites, mobile sites and marketing. Their goal is to deliver enduring custom designs with robust functionality, simple user experiences, beautiful UI, and strong brand presence. Their full portfolio can be found at www.graphiclanguage.net.
MY ROLE
The goal of this project was to design a new comprehensive apartment website and mobile site for Braddock & Logan to accompany their residential site. They needed to reach renters looking to rent apartments in California and Washington and wanted a modern, fresh look that also promoted the branding across multiple platforms.
I worked with the client from strategy to production along with the team from Graphic Language, Inc. In order to guide apartment renters to the right apartment, the navigation was kept simple. Users are able to find apartments in their area: through the graphic interactive map, drop-down menus, and copy links. The newest listings appear on the homepage driving renters to view interactive floorplans.
Further details and metrics available during in-person interview.