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I am a design leader with over 10 years of experience in the tech space.
I build and run multidisciplinary design teams in B2B and B2C industries with a focus in real time communications. I define big picture strategy while always cognizant of the smallest details. I invest in every team member, facilitate skill building, and cultivate a positive team culture.
I have learned from experience that innovation is at the crossroads of data and creative risk-taking and that the best solutions are never permanent. By combining design driven thinking, cross-departmental alignment, and UX research methodologies, my teams deliver engaging and cohesive end-to-end customer experiences.
UX + PRODUCT + MARKETING + BRAND DESIGN
Management and Leadership
I am a people-first leader. I invest in the team as a whole and in each individual. I value company and team culture and strive to foster an environment where hard work, fun, and learning are a priority. I promote a feedback culture so that we can continually improve ourselves and our products.
I bring structure and processes to companies who want to build a product design team, rework an existing team, or who have gone through acquisitions and need to unify a team. I am keen on cross-departmental relationships and believe that goal alignment across teams is imperative to offer a delightful and cohesive experience to customers.
My Leadership Pillars
Empathy - a great place to start.
Whether you're thinking about users, customers or colleagues, it helps to start from a place of empathy. Understanding others and their perspectives helps us collaborate better and deliver great solutions.
What gets measured moves.
The more you measure the more you focus. It's important to consider what a project or person is being measured against. Are they the right things? Creating action plans from retrospectives is worth the time, effort, and reflection.
Vulnerability, honesty and accountability are the builders of trust.
Say what you'll do and do what you say. Being accountable builds trust. Being open to feedback and giving constructive feedback is necessary for a team to level up. No one is perfect, not even leaders. Acknowledging this builds trust.
Processes and systems enable scaling.
Good processes, flexible systems, and clear expectations creates efficiencies, reduces miscommunications and sets the stage to scale successfully.
Alignment drives business.
A shared vision of the future across teams is invaluable!
When cross departmental teams collaborate partnerships strengthen, calculated risk taking becomes possible and innovation can thrive.
You are not your customer.
It's easy to fall prey to thinking we know our products best, but we must remember WE are not our users. It's only through UX research that we can understand our customers, their experience, and identify their pain points.
Micromanaging is for the birds.
With a streamlined yet flexible process, clear goals and expectations, and a culture of learning and collaboration, every team member can have autonomy to deliver great work they are proud of.
UX is a core function.
Companies with UX in leadership and who invest in research and human centered experience design and UX research and will see accelerated growth, have happier customers and stand out in the market.
Solutions are never permanent.
Every product, feature, or experience should improve and evolve with customer and business needs. Designers - remember not to get too attached to your solutions but rather anticipate change.
Look for your allies and get aligned.
Too often different teams have different roadmaps and inevitably find themselves at odds with one another. Always looks for allies from other teams because you can be the much needed bridge to get aligned and begin driving the business in the same direction.
Whether right or wrong - you learn!
Being wrong or making a mistake teaches you even more than if you got it right the first time. Keep a growth mindset because with everything you do, there is always something to learn making you better at what you do.
Collaboration and camaraderie are key.
There's something extraordinary about ideas that come from collaboration and knowledge sharing. It's rare for magic to happen in a silo. Maintain an appreciation for those who challenge your ideas because in those discussions are growth and innovation.
There is value in different ways of thinking.
Whether you're keen on Design Thinking, Agile, or Lean frameworks, keep in mind they don't necessarily need to be in competition with one another. Varied techniques can be applied to different scenarios. There is value in learning new processes and ways of thinking. Remember to seek diversity not agreement in ideas and collaborators.
My Experience Areas
Strategy + Leadership
Product Design Strategy
OKR Setting + Alignment
Goal Tracking
Success Metrics
Annual + Quarterly Planning
Process Definition
Cross Dept Collaboration
Art Direction
Thought Leadership
Design Hackathon
Workshop Facilitation
Design Education
Team Culture
Brand Management
Customer Experience
Management
Project Management
People Management
Career Development
Mentoring
Team Stand-ups
One on Ones
Performance Reviews
Job Architectures
Budget Management
Salary Negotiations
Job Descriptions
Continuing Education
Retrospectives
User Experience
Wireframing
User Flows
Interaction Design
Prototyping
Human Centered Design
Data Driven Design
Content Architecture
Design Systems
UX Copy + Microcopy
Visual Design
UI Design
Branding + Guidelines
Graphic Design
Marketing Design
UX Research
Qualitative
Quantitative
Competitive Analysis
Ethnography
Surveys
Card Sorting
Treetesting
User Testing
Customer Journeys
Personas
In-person Interviews
Remote Interviews
Agency Management
Accessibility
Thoughts on Design
Every team member is unique - how they contribute in meetings, how they share their work, or how they learn - not everyone is the same and that is ok! As a manager I get to know each person and discover how they contribute, share, and learn best so that I can facilitate career development specific that individual.
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