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Our design goals for TokBox were to create more consistency in visual design, more delightful user experiences, improve brand recognition and increase engagement with customers and developers.


As Design Lead, I led a team in updating all branded materials not only to ensure brand consistency but to better communicate our marketing messages and goals for the platform. We re-evaluated the UX of our applications, demos, and website to create better flows and a delightful experience for our users. We also launched a very successful research program that provides data to guide not only design but company decisions. 


Brand | Print | Digital | UI | UX

Completed 2017