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The goal of this Academy of Art University project was to take a dying or dead brand and revive it. This encompassed a complete re-branding and positioning for the company as if it existed in today’s world.


I took on Enron which was a company with a big reputation and an even bigger downfall. It was revived as E2 and was positioned as an Investment Capital firm for the elite. After determining the key personas, I defined a new brand voice, color palette, image style, and created a new logo mark. In true Enron fashion, the style guide even contained a secret section describing a few legally questionable perks. 


Brand | Print | Digital | UI | UX

Completed 2010