The goal of this Academy of Art University project was to take a dying or dead brand and revive it. This encompassed a complete re-branding and positioning for the company as if it existed in today’s world.
I took on Enron which was a company with a big reputation and an even bigger downfall. It was revived as E2 and was positioned as an Investment Capital firm for the elite. After determining the key personas, I defined a new brand voice, color palette, image style, and created a new logo mark. In true Enron fashion, the style guide even contained a secret section describing a few legally questionable perks.
Brand | Print | Digital | UI | UX