I am a design leader with over 10 years of experience in the tech space.
I build and run multidisciplinary design teams in B2B and B2C industries with a focus in real time communications. I define big picture strategy while always cognizant of the smallest details. I invest in every team member, facilitate skill building, and cultivate a positive team culture.
I have learned from experience that innovation is at the crossroads of data and creative risk-taking and that the best solutions are never permanent. By combining design driven thinking, cross-departmental alignment, and UX research methodologies, my teams deliver engaging and cohesive end-to-end customer experiences.
SENIOR LEADER IN UX + PRODUCT DESIGN
Scribd E-Reading + Publishing App
Scribd is an e-book, audiobook, and magazine subscription service that offers 1 million+ titles as well as document sharing and an open publishing platform available across every devices.
The goal of this website and mobile app was to give e-book readers a delightful reading experience and the ability to search and save their favorite books into their personal virtual library. Brand guidelines were developed to ensure consistency in visual language, type, colors, and tone.
I designed new features and functionality into web and mobile Scribd apps improving the ebook reading experience for 80 million global users. I collaborated closely with other teams including Product, Content, Engineering and Marketing to deliver consistency in brand and experience and mentored junior designers along the way.
I lead the Scribd rebrand, documented brand guidelines, and delivered custom brand photos through coordination of a photo shoot that included booking and directing models, stylist and photographer.
I also worked with my team to redesign company website which was eventually feature in Time Magazine.
With consistency in visual design, experience, and brand at the forefront of our design decisions, the design, product and engineering teams ultimately worked together to create an app that allowed books to be easily discoverable and the reading experience seamless across multiple platforms and devices.
Further details and metrics available during in-person interview.