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See inside the E2 brand book

The Second Coming of Enron


I received my Masters from the Academy of Art University in San Francisco. I completed units in the Masters and the MFA program where I learned about real world branding, UX, motion design, packaging, web design, and print design. 



The goal of this MFA Academy of Art University project was to simulate a real world rebranding project. To do so, we took a dead brand and revived it as if it existed in today’s world.


Enron was a company with a big reputation and an even bigger downfall. I brought it back as E2, an Investment Capital firm for the elite. After determining the key personas, I defined a new brand voice, color palette, image style, and created a new logo mark. In true Enron fashion, the style guide even contained a secret section describing a few legally questionable perks. 

Further details and metrics available during in-person interview. 

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