I am a design leader with over 10 years of experience in the tech space.
I build and run multidisciplinary design teams in B2B and B2C industries with a focus in real time communications. I define big picture strategy while always cognizant of the smallest details. I invest in every team member, facilitate skill building, and cultivate a positive team culture.
I have learned from experience that innovation is at the crossroads of data and creative risk-taking and that the best solutions are never permanent. By combining design driven thinking, cross-departmental alignment, and UX research methodologies, my teams deliver engaging and cohesive end-to-end customer experiences.
UX + PRODUCT + MARKETING + BRAND DESIGN
TokBox Rebrand
2018
COMPANY OVERVIEW
TokBox was a PaaS company that provided APIS, hosted infrastructure and developer tools to enable businesses to use WebRTC. In addition to the video platform (known as the OpenTok platform), the company offered additional programmable communications features and SDKs to make using the platform simpler. TokBox was acquired by Vonage Business in 2018.
The goal of the rebrand was to position and differentiate TokBox as the go-to live video platform provider in the market.
MY ROLE
As head of Design at TokBox I was responsible for Product Design, UX Research, Marketing Design and Branding.
In 2018 the team set out to redesign the TokBox brand. It needed drop the OpenTok platform brand, better differentiate us better in the market, reduce brand confusion, and increase customer trust. I managed the work which included a combination of in-house designers, contract designers, and agency designers. The brand refresh
Further details and metrics available during in-person interview.