Career Experience

2019-2020 | Vonage

Global Director of UX Research

San Francisco + NYC + London + Tel Aviv

  • Built Vonage’s first global UX Research team and delivered insights that impacted 1M+ users for all products, including web/mobile apps, APIs, call centers and VR/AR.  

  • Defined Vonage’s PAAS/SAAS/API UX Research strategy based on a deep concern for the user’s perspective, led to delivering customer experiences that reduced churn and increased customer acquisition, retention, revenue and LTV.  

  • Managed, tracked, and measured all research projects utilizing a variety of methodologies to ensure business goals were being met.  

  • Established a UX Research process, owned budget, and cultivated relationships with Product, Marketing, Engineering, Customer Success and Sales to promote customer centric alignment and educate the company about UX Research.  

  • Delivered Customer Journey and Persona research utilized across the global organization to inform product strategy.

  • Managed multiple UX Research consultants and agencies to scale research.  

  • Developed UX Designer and UX Research job architecture and levels for the HR team.

2014-2018 | TokBox + Telefonica

Design Lead, Product + Marketing + Brand

San Francisco + Madrid 

  • Headed a centralized Design team of UX, UI and Visual designers responsible for Product Design, Marketing Design and Brand Design for the PAAS organization.  

  • Improved user experience for complete product ecosystem including developer documentation, dev tools, customer dashboard, and websites.

  • Implemented and iterated a new design process, managed design budget and in-office contract designers, interns, and documentation writers.

  • Launched TokBox’s first UX Research program in an effort to make design more data driven. This program helped increase customer retention, acquisition, revenue and LTV while reducing churn.

  • Transformed the company culture to one that valued UX Design and UXR as an imperative component of the Product development process.  

2012-2013 | Graphic Language

Design Director

San Francisco

  • Designed end-to-end experience for real estate websites.

  • Responsible for all UX, UI, and visual design of multiple custom sites simultaneously.

  • Managed translation of design throughout the front-end development process.

  • Built positive client relationships.

2008-2021 | Design Consulting

Freelance Graphic Designer
San Francisco

  • Offering UX, Visual, Branding, and Marketing design services to my local community.

2018-2019 | Vonage

Global Director of UX + Product Design

San Francisco + NYC + London + Tel Aviv

  • Led a large team of Product designers across US, UK, Israel.

  • Developed a Product Design strategy for a comprehensive ecosystem of B2B programmable communication products, including, web/mobile apps, APIs, call center, AR/VR technology, product marketing, and developer documentation. 

  • Built a bridge between Marketing and Product that promoted alignment and consistency in experience and brand. Art directed website and mobile site redesign.

  • Demonstrated customer centricity through introducing UX Research to the design process and partnering with other departments to create more OKR alignment.  

  • Defined the design process and documentation that provided the necessary structure and efficiencies for a multi-timezone team to run efficiently.  

  • Played a key role in rebranding Vonage from a 90’s VOIP company to a modern, programmable communications industry leader.  

2013-2014 | Scribd

UI + Visual Product Designer

San Francisco

  • Designed new features and functionality into web and mobile Scribd apps improving the ebook reading experience for 80 million global users.

  • Collaborated closely with other teams including Product, Content, Engineering and Marketing to deliver consistency in brand and experience.

  • Mentored junior designers.

  • Led the Scribd rebrand and documented brand guidelines.

  • Delivered custom brand photos through coordination of a photo shoot that included booking and directing models, stylist and photographer.

  • Redesigned company website, which was later featured in Time Magazine.

2011-2012 | Colliers International

Marketing + Graphic Designer

Phoenix + Scottsdale

  • Provided print, web, marketing and other design services for an international commercial real estate firm.

  • Developed marketing initiatives, strategies, presentations, and property proposals.

  • Responsible for training marketing coordinators, as well as collaborating with sales teams, graphic and web designers in a team-based approach to marketing.

2011-2012 | Beeswork

Design Consultant

Larkspur

  • Promoted customer service excellence and implemented efficient operations strategies for a natural body care company.

  • Responsible for product design collaboration, managing product development, processing orders, and maintaining accurate business records.

Education

Academy of Art University

Masters of Graphic Design + Digital Media

San Francisco | 2017

University of California

Bachelor of Arts, American Studies

Santa Cruz | 2005

Continuing education is important to me and I love the challenge it brings. No matter how much experience we have, there is always more to learn. 

Leading Effective Teams Certificate, Columbia Business School
UX Strategy & Research Workshop, Center Center UIE
UX VP Director Course, NNG
Front End Web Dev Course, GA

Completed Courses: 

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Thoughts on Design

Leveling up your team starts with understanding and investing in each individual. I value team culture and strive to foster an environment where hard work, fun, and learning are a priority. I feel strongly about giving and receiving feedback so that we can continually improve ourselves and our products.