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I am a design leader with over 10 years of experience in the tech space.
I build and run multidisciplinary design teams in B2B and B2C industries with a focus in real time communications. I define big picture strategy while always cognizant of the smallest details. I invest in every team member, facilitate skill building, and cultivate a positive team culture.
I have learned from experience that innovation is at the crossroads of data and creative risk-taking and that the best solutions are never permanent. By combining design driven thinking, cross-departmental alignment, and UX research methodologies, my teams deliver engaging and cohesive end-to-end customer experiences.
UX + PRODUCT + MARKETING + BRAND DESIGN
Career Experience
2019-2020 | Vonage
Global Director of UX Research
San Francisco + NYC + London + Tel Aviv
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Built Vonage’s first global UX Research team and delivered insights that impacted 1M+ users for all products, including web/mobile apps, APIs, call centers and VR/AR.
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Defined Vonage’s PAAS/SAAS/API UX Research strategy based on a deep concern for the user’s perspective, led to delivering customer experiences that reduced churn and increased customer acquisition, retention, revenue and LTV.
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Managed, tracked, and measured all research projects utilizing a variety of methodologies to ensure business goals were being met.
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Established a UX Research process, owned budget, and cultivated relationships with Product, Marketing, Engineering, Customer Success and Sales to promote customer centric alignment and educate the company about UX Research.
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Delivered Customer Journey and Persona research utilized across the global organization to inform product strategy.
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Managed multiple UX Research consultants and agencies to scale research.
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Developed UX Designer and UX Research job architecture and levels for the HR team.
2014-2018 | TokBox + Telefonica
Design Lead, Product + Marketing + Brand
San Francisco + Madrid
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Headed a centralized Design team of UX, UI and Visual designers responsible for Product Design, Marketing Design and Brand Design for the PAAS organization.
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Improved user experience for complete product ecosystem including developer documentation, dev tools, customer dashboard, and websites.
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Implemented and iterated a new design process, managed design budget and in-office contract designers, interns, and documentation writers.
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Launched TokBox’s first UX Research program in an effort to make design more data driven. This program helped increase customer retention, acquisition, revenue and LTV while reducing churn.
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Transformed the company culture to one that valued UX Design and UXR as an imperative component of the Product development process.
2012-2013 | Graphic Language
Design Director
San Francisco
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Designed end-to-end experience for real estate websites.
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Responsible for all UX, UI, and visual design of multiple custom sites simultaneously.
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Managed translation of design throughout the front-end development process.
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Built positive client relationships.
2008-2021 | Design Consulting
Freelance Graphic Designer
San Francisco
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Offering UX, Visual, Branding, and Marketing design services to my local community.
2018-2019 | Vonage
Global Director of UX + Product Design
San Francisco + NYC + London + Tel Aviv
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Led a large team of Product designers across US, UK, Israel.
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Developed a Product Design strategy for a comprehensive ecosystem of B2B programmable communication products, including, web/mobile apps, APIs, call center, AR/VR technology, product marketing, and developer documentation.
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Built a bridge between Marketing and Product that promoted alignment and consistency in experience and brand. Art directed website and mobile site redesign.
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Demonstrated customer centricity through introducing UX Research to the design process and partnering with other departments to create more OKR alignment.
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Defined the design process and documentation that provided the necessary structure and efficiencies for a multi-timezone team to run efficiently.
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Played a key role in rebranding Vonage from a 90’s VOIP company to a modern, programmable communications industry leader.
2013-2014 | Scribd
UI + Visual Product Designer
San Francisco
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Designed new features and functionality into web and mobile Scribd apps improving the ebook reading experience for 80 million global users.
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Collaborated closely with other teams including Product, Content, Engineering and Marketing to deliver consistency in brand and experience.
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Mentored junior designers.
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Led the Scribd rebrand and documented brand guidelines.
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Delivered custom brand photos through coordination of a photo shoot that included booking and directing models, stylist and photographer.
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Redesigned company website, which was later featured in Time Magazine.
2011-2012 | Colliers International
Marketing + Graphic Designer
Phoenix + Scottsdale
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Provided print, web, marketing and other design services for an international commercial real estate firm.
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Developed marketing initiatives, strategies, presentations, and property proposals.
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Responsible for training marketing coordinators, as well as collaborating with sales teams, graphic and web designers in a team-based approach to marketing.
2011-2012 | Beeswork
Design Consultant
Larkspur
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Promoted customer service excellence and implemented efficient operations strategies for a natural body care company.
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Responsible for product design collaboration, managing product development, processing orders, and maintaining accurate business records.
Education
Academy of Art University
Masters of Graphic Design + Digital Media
San Francisco | 2017
University of California
Bachelor of Arts, American Studies
Santa Cruz | 2005
Continuing education is important to me and I love the challenge it brings. No matter how much experience we have, there is always more to learn.
Leading Effective Teams Certificate, Columbia Business School
UX Strategy & Research Workshop, Center Center UIE
UX VP Director Course, NNG
Front End Web Dev Course, GA
Completed Courses:

Thoughts on Design
Leveling up your team starts with understanding and investing in each individual. I value team culture and strive to foster an environment where hard work, fun, and learning are a priority. I feel strongly about giving and receiving feedback so that we can continually improve ourselves and our products.
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